20 August, 2025 2 min read
Forget the days when “beer” meant a pint of bitter or a heavy stout. In 2025, the fastest-growing trend is fruit-forward brewing. Bright, refreshing, and packed with flavour, fruit beers are winning over a new generation of drinkers — and sales are proving it.
Gen Z’s flavour-first mindset: Younger drinkers are opting for lighter, vibrant tastes like peach, mango, and grapefruit over traditional bitters. Tesco reported a 250% surge in fruit beer sales year-on-year, showing just how fast demand is growing.
Lower ABV appeal: Most fruit beers sit around 2.5%–5% ABV, making them sessionable and appealing to health-minded drinkers who are already embracing “zebra-striping” (alternating alcoholic and alcohol-free drinks).
Instagram factor: Let’s be honest — pink grapefruit radlers and blood orange wheat beers just look cooler in a glass than a flat pint of bitter.
At Beerhunter, we’ve stocked up on some of the best fruit beers out there — perfect for BBQs, garden parties, or just a refreshing summer sip. Here are our top picks:
A cult favourite, blending tangy grapefruit juice with smooth hefeweizen wheat beer. Bursting with citrus zing, it’s the ultimate garden-party refresher.
For those who love fruity flavour without the alcohol, Kaiserdom’s 0.0% grapefruit weissbier is refreshing, tangy, and perfect for daytime sipping.
Tropical fruit meets classic wheat beer. This pineapple edition is juicy, lightly sweet, and brings a taste of summer holidays in every sip.
A traditional German radler with natural lemon juice, combining refreshing citrus with the malty smoothness of Paulaner’s famous beer.
Crisp, zesty, and light — this alcohol-free lime beer is perfect for those who want the refreshment of citrus without the booze.
Fruit beers are no longer a novelty — they’re a mainstream choice. With their balance of refreshment, flavour, and session-friendly ABV, they’re bridging the gap between traditional beer lovers and casual drinkers who might normally reach for cider or cocktails.
If you’re curious to try the trend, explore Beerhunter’s full fruit beer collection and discover your new favourite summer sip.
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