Celebrate the rich brewing traditions of Bavaria with Ayinger Festmärzen, a premium German Märzen lager brewed by the award-winning Brauerei Aying. Crafted especially for the autumn festival season, this beautifully balanced beer showcases rich malt flavours, smooth drinkability and exceptional craftsmanship.
Available in 8 Pack and 12 Pack formats, Ayinger Festmärzen is perfect for Oktoberfest celebrations, beer tastings and anyone who appreciates authentic German lager.
Ayinger Festmärzen is brewed in the classic Märzen style, a rich amber lager traditionally associated with Bavaria's historic Oktoberfest celebrations. While it's inspired by Oktoberfest and enjoyed throughout the festival season, it is not one of the six official beers served at the Munich Oktoberfest.
Instead, it represents Ayinger's own award-winning interpretation of this iconic Bavarian beer style, offering a deeper malt profile than a modern Festbier while remaining exceptionally smooth and refreshing.
Ayinger Festmärzen pours a brilliant deep golden to light amber colour with a creamy white head. Aromas of freshly baked bread, honey and toasted malt are complemented by delicate floral hops. The palate is rich yet beautifully balanced, offering flavours of biscuit, light caramel, toasted bread crust and subtle herbal hop bitterness before finishing clean, smooth and gently warming.
Founded in 1878, Brauerei Aying is one of Bavaria's most respected independent breweries, earning international acclaim for its traditional brewing methods and exceptional quality. Using premium Bavarian barley malt, Hallertau hops and pure Alpine water, Ayinger produces beers that consistently rank among the finest in Germany.
Festmärzen is a perfect example of the brewery's dedication to authentic Bavarian brewing.
Whether you're hosting your own Oktoberfest celebration, enjoying traditional Bavarian cuisine or expanding your German beer collection, Ayinger Festmärzen is an outstanding choice.
Its rich malt character pairs perfectly with roast pork, bratwurst, schnitzel, pretzels, grilled meats, roast chicken and mature cheeses.




