Celebrate Bavaria's world-famous beer festival with Hacker-Pschorr Oktoberfest Bier, one of only six official beers served at Munich Oktoberfest. Brewed in the heart of Munich by the historic Hacker-Pschorr Brewery, this authentic Festbier is crafted exclusively for the festival and perfectly captures the spirit of Oktoberfest.
Available in 8 Pack and 12 Pack formats, it's the ideal beer for Oktoberfest celebrations, beer festivals and anyone who appreciates authentic German brewing.
Unlike the traditional darker Märzen style that was historically served at Oktoberfest, Hacker-Pschorr Oktoberfest Bier is brewed as a modern Festbier—the style now poured throughout the official Munich Oktoberfest tents.
Lighter in colour, smoother in body and exceptionally drinkable, Festbier has become the signature beer style of today's Oktoberfest while still delivering the rich malt character expected from a premium Bavarian lager.
Hacker-Pschorr Oktoberfest Bier pours a brilliant golden colour with a dense white head. Aromas of fresh bread, honey and delicate floral hops lead into a smooth, medium-bodied palate of soft biscuit malt, light honey sweetness and subtle herbal hop bitterness. The finish is crisp, clean and exceptionally refreshing with outstanding balance.
Founded in 1417, Hacker-Pschorr is one of Munich's oldest breweries and one of only six breweries officially permitted to supply beer to the Munich Oktoberfest.
Brewed according to the German Purity Law (Reinheitsgebot) using premium Bavarian ingredients, Hacker-Pschorr Oktoberfest Bier delivers the authentic taste of Germany's most famous beer festival.
Whether you're hosting your own Oktoberfest, enjoying a BBQ, watching live sport or simply discovering authentic German beer, Hacker-Pschorr Oktoberfest Bier is the perfect choice.
Its smooth, refreshing character pairs beautifully with bratwurst, roast chicken, pork, pretzels, schnitzel, grilled meats and mature cheeses.





