Experience the authentic taste of Bavaria with Augustiner München Oktoberfest Bier, one of only six official beers served at the world-famous Munich Oktoberfest. Brewed by Augustiner-Bräu München, the oldest independent brewery in Munich, this exceptional festival beer is regarded by many beer enthusiasts as the finest beer poured at Oktoberfest.
Available in 8 Pack and 12 Pack formats, it's the perfect choice for Oktoberfest celebrations, beer festivals and lovers of premium German lager.
Unlike many seasonal festival beers, Augustiner Oktoberfest Bier is an official Oktoberfest beer, brewed exclusively in Munich and served in the famous Augustiner Festhalle during Oktoberfest.
Although often referred to as an Oktoberfest beer, it is brewed in the Festbier style—lighter in colour than the traditional Märzen beers of the past, yet rich, smooth and exceptionally drinkable.
As one of only six breweries officially permitted to serve beer at Munich Oktoberfest, Augustiner represents the very best of Bavarian brewing tradition.
Augustiner Oktoberfest Bier pours a brilliant golden colour with a dense, snowy white head. Aromas of fresh bread, honey, wildflowers and delicate Hallertau hops lead into a beautifully smooth palate featuring biscuit malt, soft caramel, light cereal sweetness and subtle herbal hop bitterness. Medium-bodied with a velvety mouthfeel, it finishes crisp, clean and remarkably refreshing despite its 6.3% strength.
Founded in 1328, Augustiner-Bräu München is Munich's oldest brewery and one of Germany's most respected brewing institutions. Remaining independently owned, the brewery continues to brew using traditional methods, premium Bavarian malt, Hallertau hops and pure brewing water, producing beers renowned for their quality and consistency.
For many Oktoberfest visitors, Augustiner is considered the beer to seek out each year.
Whether you're hosting your own Oktoberfest, enjoying a BBQ, watching live sport or discovering authentic German beers, Augustiner Oktoberfest Bier delivers an unforgettable Bavarian drinking experience.
Its rich yet balanced character pairs perfectly with bratwurst, roast pork, schnitzel, pretzels, grilled meats, roast chicken and traditional German cuisine.




