Celebrate the world's most famous beer festival with Hofbräu Oktoberfest Bier, one of only six official beers served at the legendary Munich Oktoberfest. Brewed by the iconic Hofbräu München Brewery, this authentic Bavarian Festbier is crafted exclusively for Oktoberfest and delivers the smooth, full-flavoured character that has made it a favourite among beer lovers around the world.
Available in 8 Pack and 12 Pack formats, it's the perfect choice for Oktoberfest celebrations, beer festivals and anyone looking to enjoy an authentic taste of Munich.
Unlike traditional Oktoberfest Märzen beers, Hofbräu Oktoberfest Bier is brewed in the Festbier style—the modern golden lager served throughout the official Munich Oktoberfest beer tents.
Smooth, elegant and exceptionally drinkable, it combines rich Bavarian malt with delicate Hallertau hops to create a perfectly balanced festival beer that's ideal for raising a stein.
Hofbräu Oktoberfest Bier pours a brilliant golden colour with a thick white head. Aromas of freshly baked bread, honey and floral hops lead into a smooth palate of biscuit malt, light caramel, soft cereal sweetness and delicate herbal hop bitterness. The finish is clean, crisp and refreshing with a subtle warming character.
Founded in 1589, Hofbräu München is one of the world's most recognised breweries and one of only six breweries officially licensed to serve beer at Munich Oktoberfest.
Brewed according to the German Purity Law (Reinheitsgebot) using premium Bavarian ingredients, Hofbräu Oktoberfest Bier embodies centuries of brewing tradition and remains one of the festival's most sought-after beers.
Whether you're hosting your own Oktoberfest, enjoying a BBQ, watching live sport or exploring authentic German beer styles, Hofbräu Oktoberfest Bier delivers an unforgettable Bavarian beer experience.
It pairs perfectly with bratwurst, roast pork, pretzels, schnitzel, grilled meats, roast chicken and traditional German cuisine.




